CV
Summary
We conceptualized and designed an MVP to enhance the online selling experience on Facebook and its affiliated platforms. Addressing edge cases collectively, we ensured seamless product addition to catalogs, streamlined post-creation processes, and integrated robust analytics to empower sellers with valuable business insights.
TIMELINE
Jan - Apr 2023
TEAM
1 Design Manager
2 Designers (me)
1 Product Manager
TOOLS
Figma
Figjam
Google Docs
Google Sheets
Trello
DISCIPLINES
Visual Design
Product Strategy
Prototyping
Design System
Context
Springo aims to transform online selling by enabling sellers to seamlessly connect with vast audiences across Facebook and its affiliated platforms. However, gaps in the current framework hinder optimal reachability. Our task was to bridge these gaps, enhancing platform functionality for improved engagement with target audiences.
The target users can be broadly categorized as:
filling the market gap
Working in these product goals to find PMF:
Discovering and finding communities
Need for directory or marketplace to discover and find the right communities.
Automation tool for posting
Need for broadcasting in multiple communities at the same time.
Repository of posts
Need for a repository of their posts, tracking where and when they post.
PHASE I: understand and audit
During the walkthrough of the Beta designs, we started with a basic zoomed-out UX audit and pointed out basic visual flaws into consideration.
Glimpse of Audit Slide
PHASE I1: CONCEPTION
Revised Information Architecture
We worked and iterated based on the stakeholder's feedback to get the final information architecture in place.
Springo's beta version had a lot of design inconsistencies. We made a turnaround of their design by working on basic components and style guides before picking up the UI. It helped us for an efficient workflow and quicker TAT.
PHASE III: Flows and visuals
With the architecture and design system in place, we started with designing the flows and visuals of the MVP product.
learnings
1: Simplification of complex systems
Presenting information and flows for better usability.
2: Cross-functional collaboration
Working effectively with product managers, engineers, and other team members.
3: Balancing multiple stakeholder needs
Addressing user complaints while meeting founders' requirements.
4: Rapid prototyping
Designing and iterating quickly, especially for sprint work like the CCMS project.
status