CV
Summary
Sketchnote's existing communication features were causing workflow fragmentation for teams. Users struggled with context-switching between the project management platform and external messaging apps, while project managers wanted to keep all project-related discussions in one place. The existing system was not meeting the evolving needs of teams for comprehensive, real-time collaboration efficiently.
TIMELINE
May - June 2023
TEAM
1 Design Manager
1 Designer (me)
1 Product Manager
TOOLS
Figma
Sketchnote
DISCIPLINES
Visual Design
Product Strategy
Prototyping
Context
Sketchnote is an all-in-one web application to help first-time and seasoned entrepreneurs, plus their businesses. It aims to help entrepreneurs manage their tasks, schedules, and projects more efficiently. The app targets people who need to balance multiple responsibilities and seek a tool to streamline their workflow.
struggle
Sam, frazzled UX designer, juggles Figma, Sketchnote, and Slack. Client deadline creeps closer.
Ping! 35 design assets flood Slack. Sam's brain melts switching tabs and losing focus.
Hours vanish. Sam's way behind schedule.
transformation
Get more info at:
Creating a dedicated chat file for each project within Sketchnote, similar to how they might use a Slack channel.
Using the chat file as a central hub for all project-related communications eliminates the need to switch to external messaging apps.
Leveraging the markdown editor capabilities to enhance the clarity and organization of communications within the project chat.
Enhance conversations with rich formatting (headings, callouts, tables, lists), embedded media (images, videos), and @mentions for team notifications, centralizing project assets and communication while ensuring critical updates reach the right people.
learnings
1: Listening and Responding to User Feedback
Building features that directly address user pain points significantly enhances user satisfaction and adoption.
2: Simplification of Complex Systems
How to streamline user communication within Sketchnote by integrating the Chat View feature, reducing reliance on external apps and improving workflow efficiency.
3: Balancing multiple stakeholder needs
Addressing user feedback for deeper in-app conversations while meeting the company's goal of keeping all project-related communication centralized within Sketchnote.
impact and key metrics
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