solving context switching at sketchnote by bringing conversations into workspaces

user surveys highlighted chat as the most requested feature. users wanted discussions inside projects, not scattered across other tools.

timeline

2 months

team

1 design manager

1 ux designer

1 product manager

disciplines

product thinking

visual design

rapid prototyping

design system

context

sketchnote helped users manage tasks, docs and projects

slowed progress

constant context switch between tools

lost focus/context

flood of pings and scattered updates caused confusion

delayed decisions

wasted hours pushed users behind schedule

how we tackled it

chat view inside projects

  • dedicated chat tied to each project,

  • real-time updates that synced with tasks and docs,

  • markdown and file embeds to keep context intact,

  • mentions and notifications so critical updates reached the right people

before v/s after for bin charter in client dashboard

impact

+xx% engagement (confidential)️

  • validated user demand and improved satisfaction

  • reduced reliance on external messaging apps

  • positioned sketchnote as a more complete workspace

🌻 reflections

the strongest features come from listening to users. chat was not a reinvention but a clear response to a need.


listen → prioritize → ship → ++adoption

🌻 reflections

the strongest features come from listening to users. chat was not a reinvention but a clear response to a need.


listen → prioritise → ship → ++adoption

solving context switching at sketchnote by bringing conversations into workspaces

user surveys highlighted chat as the most requested feature. users wanted discussions inside projects, not scattered across other tools.

timeline

2 months

team

1 design manager

1 ux designer

1 product manager

disciplines

product thinking

visual design

rapid prototyping

design system

context

sketchnote helped users manage tasks, docs and projects

slowed progress

constant context switch between tools

lost focus/context

flood of pings and scattered updates caused confusion

delayed decisions

wasted hours pushed users behind schedule

how we tackled it

chat view inside projects

  • dedicated chat tied to each project,

  • real-time updates that synced with tasks and docs,

  • markdown and file embeds to keep context intact,

  • mentions and notifications so critical updates reached the right people

before v/s after for bin charter in client dashboard

impact

+xx% engagement (confidential)️

  • validated user demand and improved satisfaction

  • reduced reliance on external messaging apps

  • positioned sketchnote as a more complete workspace

🌻 reflections

the strongest features come from listening to users. chat was not a reinvention but a clear response to a need.


listen → prioritize → ship → ++adoption

🌻 reflections

the strongest features come from listening to users. chat was not a reinvention but a clear response to a need.


listen → prioritise → ship → ++adoption

solving context switching at sketchnote by bringing convos into workspaces

user surveys highlighted chat as the most requested feature. users wanted discussions inside projects, not scattered across other tools.

timeline

2 months

team

1 design manager

1 ux designer

1 product manager

disciplines

product thinking

visual design

rapid prototyping

design system

context

sketchnote helped users manage tasks, docs and projects

slowed progress

constant context switch between tools

lost focus/context

flood of pings and scattered updates caused confusion

delayed decisions

wasted hours pushed users behind schedule

how we tackled it

chat view inside projects

  • dedicated chat tied to each project,

  • real-time updates that synced with tasks and docs,

  • markdown and file embeds to keep context intact,

  • mentions and notifications so critical updates reached the right people

before v/s after for bin charter in client dashboard

impact

+xx% engagement (confidential)️

  • validated user demand and improved satisfaction

  • reduced reliance on external messaging apps

  • positioned sketchnote as a more complete workspace

🌻 reflections

the strongest features come from listening to users. chat was not a reinvention but a clear response to a need.


listen → prioritize → ship → ++adoption

🌻 reflections

the strongest features come from listening to users. chat was not a reinvention but a clear response to a need.


listen → validate -> prioritise → ship → ++adoption

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